Multichannel Engagement & Content Manager

Are you passionate about driving omni/multi-channel orchestration and maximizing multi-channel engagement? Do you have experience in operationalizing and bringing to life the broader multichannel vision and customer engagement strategy? Does developing content strategy across different channels excite you? We are looking for a Multichannel Engagement (MCE) & Content Manager to join our Customer Engagement Team at Novo Nordisk in Kuala Lumpur, Malaysia. If you are ready to make an impact on our business and drive meaningful engagement with our customers, read on and apply today for a life-changing career.

Novo Nordisk has been globally recognized as the Best Place to Work, topping the ranks for two consecutive years in 2022 and 2023. It is an exciting time to join Novo Nordisk and be part of a dynamic company in an even more dynamic industry, helping us achieve our aspirations to establish a global presence in the industry.
 

About the department
The Customer Engagement Team at Novo Nordisk Malaysia is a dynamic and collaborative group of professionals devoted to delivering exceptional customer experiences. Located in Kuala Lumpur, Malaysia, our team is part of a global organization that values innovation and teamwork. We work in a fast-paced and collaborative atmosphere, where every team member's contribution is valued and can make a difference. Join us and be part of our mission to defeat serious chronic diseases.

This position reports to the Customer Engagement Director in Malaysia.

The position
As a Multichannel Engagement & Content Manager at Novo Nordisk, you will:

• Lead the execution, coordination, and roll-out of multichannel engagement that delivers exceptional customer experience and business impact across different customer and patient engagement journeys, in partnership with the Senior Customer Experience Manager, Commercial, and Medical colleagues.
• Activate, integrate, and maintain new and existing channels and platforms by partnering with DDIT, Marketing, and regional colleagues on the successful implementation of channel launch and enhancement roadmap.
• Co-create the content strategy and lead seamless content planning and MCE operations in close collaboration with marketers to achieve marketing brand objectives. This includes conducting content audits and gap analysis and using the findings to develop recommendations to improve content creation and operations.
• Lead multichannel engagement effectiveness analytics and enhance strategies and campaign journeys by monitoring and applying data collected during digital activities. Oversee third-party digital and content providers.
• Be a champion for MCE and drive high internal adoption of multichannel engagement, including providing MCE training across different functions of the organization and accelerating frontline MCE productivity and mindset change through inspiring MCE campaigns and activities.

Qualifications

• A Master's/Bachelor's Degree with specialization in communication, marketing, business, or another relevant discipline, with 6-8 years of digital, multichannel execution experience, including 3 years of sales and marketing experience in the healthcare space.
• Demonstrated broad marketing mix strategy experience with expertise in all digital channels, assessing market dynamics, and drawing conclusions for marketing strategy and tactical marketing plans.
• Experience in orchestration engines and CRM is preferred.
• Demonstrated cross-functional collaboration and strong interpersonal skills with an exceptional ability to influence and partner effectively with internal and external stakeholders at various levels.
• Fluent in spoken and written English, with a high level of passion and interest in AI, digital innovation and solutions, and social media.

Working at Novo Nordisk
At Novo Nordisk, we don’t wait for change. We drive it. We’re a dynamic company in an even more dynamic industry, and we know that what got us to where we are today is not necessarily what will make us successful in the future. We encompass the spirit of experimentation, striving for excellence without fixating on perfection. We never shy away from opportunities to develop; we seize them. From research and development to manufacturing, marketing, and sales – we’re all working to move the needle on patient care. 

Contact
Upload your CV to our online career page (click on Apply and follow the instructions).

 
Deadline
8 July 2024

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. 

At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.

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