The Novo Nordisk logo
The Novo Nordisk logo is the Apis bull, one of the sacred animals of ancient Egypt.
The Apis bull was worshipped as the incarnation of Ptah, creator of the universe, city god of Memphis and the patron deity of craftsmen.
The logo is a stylised reproduction of an Egyptian statuette dating from circa 664–323 BC. It is richly ornamented with symbols representing, among other things, the eternal dualities of life, day and night, life and death.
Already in 1923, Nordisk Insulinlaboratorium manufactured the first Scandinavian insulin product capable of saving the lives of people with diabetes. In 1925 Novo Terapeutisk Laboratorium was founded and started producing insulin and a special syringe for injecting it.
The Apis bull has been Novo's logo since the year after the foundation of Novo Terapeutisk Laboratorium.
The choice of the logo follows an old European chemist's tradition of identifying pharmacies by an animal symbol.